When you shift the direction of your business and tighten its focus on a new special niche, your brand also needs to shift and refocus. That's exactly what Kathy Fleming wanted to do. During a long … [Read more...]

Stefan, a very successful New York City based health insurance consultant, has a lean mean business model. So lean, in fact, that he did not even have a logo or decent business cards! He built his … [Read more...]