When Carbon Resources contacted me, it had been about 8 years since their brochure had been produced. It was well past time for a fresh design for their most important center piece of marketing collateral. The previous brochure’s look and feel was stale, some information was outdated, and of course it was missing new products.
I worked closely with the founder as well as the marketing manager, to set forth clear brand messaging, core competencies, and highlighted the top products out of hundreds. We freshened the look and feel with imagery that conveys ultra clean results of activated carbon on air and water, which will speak directly to their target audience. Services included stock photography sourcing, as well as providing new product photography. We were also able to utilize some of their prior professionally taken product photography by Chris Rusnak Photography (he photographs more than just dogs.)
The new brochure is clean and organized, brand focused, and packs in even more information than the old version. My friends at Carbon Resources are now happy and proud to distribute their new brochure at trade shows, direct mail, and client meetings.